70%
of family businesses fail by the second generation
Lack of liquidity, no succession plan, and forced sales at the worst possible moment account for the majority of generational business failures.
Service / Business Continuity
Key Person
Key Person
& Business
Protection.
Businesses fail when they lose a critical player. Capital to hire a replacement, settle debts, and maintain operations — protecting the legacy you've worked years to build.
What is your business
worth without
your top person?
Businesses fail when they lose a critical player. We provide the capital needed to hire a replacement, settle debts, and maintain operations, protecting the legacy you've worked years to build.
Key Person insurance is owned by the business, paid by the business, and pays out to the business when a critical person — owner, founder, top performer — passes away or becomes disabled. The proceeds are what keeps the lights on while leadership transitions.
The Hard Numbers
When a key person
When a key person
walks out the door permanently.
$200K+
average cost to replace a senior leader
Recruiting fees, signing bonuses, productivity loss during onboarding, and the lost institutional knowledge that walks out the door — it adds up fast.
12-18mo
typical recovery time for small businesses
The window between losing a critical person and a replacement reaching full productivity. Without capital reserves, that window is fatal.
Who It's Built For
Three business
Three business
structures.
The Solo Operator
You're the business. If something happens to you, the company can't issue invoices, sign contracts, or even open the doors. Coverage gives your family time and capital to wind down or sell on a reasonable timeline — not a fire sale.
- Liquidity to settle business debts
- Time to find a buyer or wind down properly
- Protects the personal guarantees you've signed
Multi-Owner Business
You and one or more partners own the business together. Without a buy-sell agreement funded by insurance, the deceased partner's spouse or estate could end up owning a stake — or forcing a sale you didn't agree to.
- Buy-sell agreement funding
- Surviving partners buy out the estate cleanly
- Family gets fair value, business stays intact
Key Employee Coverage
You have a top salesperson, lead engineer, or COO who drives a disproportionate share of revenue or operations. Coverage buys time to recruit, train, and stabilize without hemorrhaging clients or capability.
- Capital to recruit a replacement
- Bridge revenue during the transition
- Reassures lenders & major customers
SBA Loan Compliance
Many SBA loans and commercial lenders require key person insurance as a loan covenant — coverage on the principal owner, naming the lender as a partial beneficiary or assignee.
- Meets SBA & commercial lender requirements
- Collateral assignment to lender
- Protects your personal guarantee on the loan
How We Structure It
Three core
Three core
questions.
01 / Coverage Amount
How much capital does the business actually need?
We calculate based on revenue concentration, replacement cost, ongoing debt obligations, payroll runway, and any personal guarantees the owner has signed. The number is an output, not a guess.
02 / Ownership & Beneficiary
Who owns the policy — and who gets paid?
For key person coverage, the business owns and pays for the policy and is the beneficiary. For buy-sell, structure depends on whether you use a cross-purchase or entity purchase agreement — we coordinate with your attorney on this.
03 / Tax Treatment
How does it sit in the books?
Premiums on key person coverage are generally not tax-deductible (since proceeds are tax-free), but proper structuring keeps the proceeds clean. We'll bring your CPA into the conversation early.
Protect the Business
Calculate the
Calculate the
real exposure.
Most business owners underestimate the true financial exposure of losing a key person. Let's run the math on yours.